Is it really as easy to make money
with Google AdSense as many would lead you to believe? Now that I've become
heavily involved with managing Google AdSense programs for my clients, I can
see it's not all play and no work.
The way this works is, you build a website around a
particular high value keyword. By “high value keyword” I mean a keyword that
advertisers will pay a lot to target.
Google.com earns most of its revenue by allowing other
website owners to advertise on their search results pages.
All this is managed through a program they call AdWords (pay
per click marketing).
You see these ads displayed above the free/organic results
and along the right side of the page on Google.com.
These are called Sponsored Results, and the advertisers are
paying a certain amount of money per click for these ads.
Google AdSense
Payments
Google will not issue an AdSense payment until your earnings
exceed $100. Unfortunately, there are loads of Google AdSense Forum entries
about website operators who accumulated $90 or more in click through earnings
only to get banned from Google and not get paid anything at all before they
ever reached $100. This may be because Google doesn't take a close look to see
if you're complying with their guidelines until it comes time to pay you. So
yes, there's a lot more to the story than meets the eye.
Other Programs
Besides AdSense
Yahoo and MSN have similar programs, although those programs
aren't as well-developed as Google AdSense and there aren't as many available
advertisers to display ads on your site. The fundamentals for making money are
the same: You still need plenty of traffic, you still need high-paying ads, and
you still need to design your site to harmonize with the ads to get people to
click.
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